New Riff is a newer distiller/brand out in the market and one of my first forays back into craft distilling since taking a break from it for the past 6-7 years. Why take a break? Well earlier in the craft movement a lot of brands were putting out really young whiskey, which I get, because you need to convert inventory to cash in order to continue to operate. Unfortunately, a lot of it was at a premium price ($50 7-10 years ago was a premium!) and it wasn’t very good. New Riff seems to have had the wherewithal to be patient, keeping their products aging until they are a minimum 4 years of age. Their whole schtick is that they are a new riff on the old sour mash tradition so let's see how they did.